Flexo Concepts Privacy Policy
Last updated: September 30, 2026
Blade Tech Systems Inc., doing business as Flexo Concepts (“Flexo Concepts,” “we,” “us”), makes TruPoint® doctor blades and related products for the printing, converting and coating industries. This policy explains what personal information we collect, how we use it, and the choices you have.
The short version:
- We collect business contact details (name, company, job title, email, phone, address) when you request a sample, place an order, contact us or sign up for updates.
- We use cookies and similar tools to understand how our website is used and to show relevant ads on platforms such as LinkedIn and Google.
- We may add business information about your company from trusted data providers so we can serve you better.
- We do not sell your personal information for money.
- You can unsubscribe, manage cookies, or ask us to access or delete your data at any time. Email [email protected].
This policy is divided into sections by how you interact with us. Sections 1, 4 and 5 apply to everyone. Section 2 applies to customers. Section 3 applies to website visitors and prospects.
Who we are
Blade Tech Systems Inc., doing business as Flexo Concepts, is the controller of your personal information. Our address is 100 Armstrong Rd Ste 103, Plymouth, MA 02360-7219, USA.
Scope
This policy covers personal information we collect through flexoconcepts.com and our related sites, our online ordering portal, forms, live chat, email, trade shows and events, and our sales and customer service interactions. It does not cover third-party websites we link to. Their own privacy policies apply.
Business context
We sell to businesses. The personal information we handle is mostly business contact information about people who work for our customers, distributors, prospects and suppliers.
Contact us about privacy
Email: [email protected]
Mail: Flexo Concepts, Attn: Privacy, 100 Armstrong Rd Ste 103, Plymouth, MA 02360-7219, USA
Phone: +1 (508) 830-9506
Changes to this policy
We may update this policy as our practices or the law change. We will post the updated version here and change the “Last updated” date. If we make material changes, we will provide additional notice, such as a banner on our website or an email to customers.
Information we collect
- Contact and account details: name, job title, company, business email, phone, billing and shipping addresses, and online ordering login.
- Order and sample information: products ordered, sample and trial requests, press and application details (for example press type, anilox and ink system), quotes, invoices and purchase history.
- Payment information: handled by our payment processor. We do not store full card numbers on our systems.
- Communications: emails, calls, live chat conversations, meeting notes and support requests.
How we use it, and our legal basis
| Purpose | Legal basis (EU/UK) |
|---|---|
| Process orders, ship products and samples, invoice and collect payment | Performance of a contract |
| Provide technical support, trials and product recommendations | Contract / legitimate interest |
| Manage your account and our customer relationship | Legitimate interest |
| Send product, service and industry updates relevant to your business | Legitimate interest or consent, where required |
| Meet tax, accounting, export and legal obligations | Legal obligation |
| Improve our products, service and business operations | Legitimate interest |
Who we share it with
- Service providers who work on our behalf, such as CRM and marketing automation (Salesforce), e-commerce and payment processing, shipping carriers, IT hosting, and accounting. They may only use your data to provide services to us.
- Authorized distributors and sales representatives in your region, so they can support your account.
- Professional advisors such as lawyers, auditors and insurers.
- Authorities when required by law, or to protect our rights, property or safety.
- A successor business if we are involved in a merger, acquisition or sale of assets.
We do not sell customer personal information for money.
Information you give us
When you fill out a form (sample request, quote, contact, content download, newsletter or event registration), use live chat, or visit our booth at a trade show, we collect details such as your name, company, job title, email, phone, country, and what you’re interested in.
Information we collect automatically
When you visit our website or open our emails, we collect device and usage data. This includes IP address, browser type, pages viewed, referring site, time on page, email opens and clicks, and approximate location based on IP.
Information from third parties
To understand which businesses are interested in our products and to keep our records accurate, we may receive business information from:
- B2B data providers (for example ZoomInfo), such as company name, industry, size, and business contact details.
- Advertising and social platforms (such as LinkedIn and Meta), such as aggregated campaign results and details you submit through their lead forms.
- Event organizers and distributors, when you share your details with them for follow-up.
Cookies and similar technologies
We use cookies, pixels and tags. We sort them into these categories:
| Category | What it does | Examples |
|---|---|---|
| Strictly necessary | Runs the site, security, shopping cart and online ordering | Site platform, e-commerce |
| Analytics | Measures traffic and how the site is used | Google Analytics |
| Marketing automation | Connects website visits to form submissions and email engagement | Salesforce Marketing Cloud Account Engagement (Pardot) |
| Advertising | Measures ad performance and shows relevant ads on other sites | LinkedIn Insight Tag, Meta Pixel, Google Ads |
| Functional | Live chat and embedded content | YouTube |
You can block or delete cookies through your browser settings, but some parts of the site may not work.
How we use visitor information
- Respond to your requests and send samples, quotes and content you asked for
- Route your inquiry to the right salesperson, distributor or technical expert
- Send marketing emails about products, applications and events (you can unsubscribe at any time)
- Show you relevant ads on LinkedIn, Meta, Google and other platforms, and measure how they perform
- Understand which companies and industries are engaging with us so we can focus our sales and marketing
- Analyze and improve our website and content
- Protect the site against fraud, spam and misuse
For visitors in the EU/UK, we rely on your consent for non-essential cookies and, where required, for marketing emails. We rely on legitimate interest for B2B follow-up and account analysis, and you can object at any time.
Security
We use administrative, technical and physical safeguards to protect personal information. These include access controls, encryption in transit, and vendor security reviews. No system is completely secure. If a breach affects your personal information, we will notify you and regulators as required by law.
Retention
We keep personal information only as long as we need it for the purposes in this policy, or as long as the law requires.
International transfers
Flexo Concepts is based in the United States. We serve customers worldwide through our team and distributors. If you are outside the US, your information will be transferred to, stored and processed in the US and other countries where we or our service providers operate. For transfers from the EU, UK and Switzerland, we use appropriate safeguards. Contact us if you would like more information on the specific mechanism we use.
Your choices
- Marketing emails: click “unsubscribe” in any email, or email [email protected]. We will still send transactional messages about your orders.
- Cookies and ads: block or delete cookies in your browser settings. You can also manage ad preferences directly with LinkedIn, Meta and Google.
Rights for individuals in the EU, UK and Switzerland
You have the right to access, correct, delete, restrict, or receive a portable copy of your personal information. You can also object to processing based on legitimate interest, including direct marketing, and withdraw consent at any time. You may also complain to your local data protection authority.
Rights for US state residents
If you live in California, Colorado, Connecticut, Virginia, Texas, Oregon or another state with a consumer privacy law, you may have the right to:
- Know what personal information we collect and how we use and disclose it
- Access and receive a copy of your personal information
- Correct inaccurate information
- Delete your personal information
- Opt out of the “sale” or “sharing” of personal information and of targeted advertising
- Not be discriminated against for using these rights
We do not sell personal information for money. Some of our advertising cookies may be treated as “sharing” or “targeted advertising” under certain state laws. You can opt out by blocking cookies in your browser settings or by contacting us.
How to make a request
Email [email protected] or call +1 (508) 830-9506. We will verify your identity before acting on your request. We will respond within the time required by law, usually 30 to 45 days. You may use an authorized agent. If we deny your request, you may appeal by replying to our decision.
Other laws
Our marketing emails follow the US CAN-SPAM Act and Canada’s Anti-Spam Legislation (CASL). For contacts in Canada and other countries that require it, we send marketing emails only with consent.
Children
Our website and products are for businesses. We do not knowingly collect personal information from anyone under 16. If you believe we have, contact us and we will delete it.
Links to other sites
Our site links to third-party sites, such as social media and distributor websites. We are not responsible for their privacy practices.
Authorized resellers and distributors
Our authorized resellers and distributors are independent businesses. When you buy from or share your information directly with them, their own privacy policies apply, and we do not control how they handle your information.
Questions
Contact [email protected] or write to us at the address in Section 1.
