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Plymouth, MA, May 30, 2008.  Flexo Concepts, manufacturers of MicroClean™ dry media anilox cleaning systems and TruPoint™ plastic and composite doctor blades, officially introduced to the market today its ReNew™ Orange eco-friendly cream for anilox cleaning.  The product offers flexographic and offset printers a safe, effective and “green” option for fast, in-press cleaning of anilox rolls.

Designed to quickly restore cell volume between deep cleanings, ReNew Orange is compatible with all types of inks and coatings.  The eco-friendly formula has extremely low VOCs and is biodegradable.  In addition, the cleaner is non-toxic, water soluble and non-flammable, making it safe to use.  A  near-neutral pH level and pleasant citrus fragrance make this product more appealing to work with than traditional, harsh chemical cleaners. 

ReNew Orange is quick and easy to use and the roll can remain in the press to minimize downtime.  The product is applied to the surface of the roll, agitated with a brush to loosen dried ink and immediately rinsed.  Regular use of ReNew Orange will ensure that anilox rolls deliver precise, consistent and predictable volumes of ink or coating and promote uniformity in the finished product.  To maximize print quality, the company recommends using ReNew Orange as part of a three-step anilox cleaning program including a daily press flush and periodic deep cleanings with its MicroClean System.

Tara Aubut, Customer Service Manager for Flexo Concepts, reports that initial feedback from the market has been positive.  “Given our reputation for quality products and the success of our MicroClean System, customers have been very receptive to trying ReNew Orange.  People love that the product is easy to use and safe for the environment, and they see it as a welcome alternative to the harsh cleaners they were using previously.”  She goes on to say that, ”Despite the short time it has been available, we have already received many repeat orders.” 

While Orange is the first product to be launched under the ReNew name, the company plans to introduce a variety of cleaning products and accessories to the market under this brand umbrella.  Together, Flexo Concepts’ three brands provide a complete line of alternative pressroom cleaning and doctoring solutions for flexographic and offset printers. 

ReNew Orange will be featured in a live press conference at the Drupa 2008 trade event on June 2 at 11:00 AM local time at the company’s booth (Hall 12, Stand B39).  Samples of the product will also be available at the show.  For more information about ReNew Orange or to test the product, please visit www.flexoconcepts.com.

About Flexo Concepts
Headquartered in Plymouth, MA, Flexo Concepts manufactures MicroClean™ dry media anilox cleaning systems and TruPoint™ plastic and composite doctor blades. Both product lines are designed to improve print quality and reduce operational costs for flexographic and offset printers. Flexo Concepts maintains distribution locations in the United States, Canada, Europe, the United Kingdom, Mexico, Russia, South America, Australia, and Asia. For more information about the company and its products visit www.flexoconcepts.com.